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	<title>The Frank Communications Blog</title>
	<link>http://frankcomblog.com</link>
	<description>Usable Info on marketing, advertising, branding, communications, mobile marketing and how to REALLY talk with your customers.</description>
	<pubDate>Thu, 17 May 2012 05:17:10 +0000</pubDate>
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		<title>Don&#8217;t freak when you get the bill - it&#8217;s about the time</title>
		<link>http://frankcomblog.com/2012/05/17/dont-freak-when-you-get-the-bill-its-about-the-time/</link>
		<comments>http://frankcomblog.com/2012/05/17/dont-freak-when-you-get-the-bill-its-about-the-time/#comments</comments>
		<pubDate>Thu, 17 May 2012 05:03:43 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Customers]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[building business]]></category>

		<category><![CDATA[relationships]]></category>

		<category><![CDATA[business relationships]]></category>

		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2012/05/17/dont-freak-when-you-get-the-bill-its-about-the-time/</guid>
		<description><![CDATA[I like my clients a lot. I really do, and there&#8217;s something that happens over and over, and that&#8217;s constant tweaking on projects. Folks should get what they want, to be sure, but there&#8217;s a point where changes are &#8220;gilding the lily,&#8221; as they say. Just like eating, there comes a point where you have [...]]]></description>
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		<title>20,000 Bottle Rockets - Is this your marketing?</title>
		<link>http://frankcomblog.com/2012/05/14/20000-bottle-rockets-is-this-your-marketing/</link>
		<comments>http://frankcomblog.com/2012/05/14/20000-bottle-rockets-is-this-your-marketing/#comments</comments>
		<pubDate>Mon, 14 May 2012 22:10:54 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Frank Communications]]></category>

		<category><![CDATA[Frank]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2012/05/14/20000-bottle-rockets-is-this-your-marketing/</guid>
		<description><![CDATA[I stumbled across a video showing 20,000 bottle rockets being launched. You light one and it catches the next one, then another three light, then ten and, soon, it&#8217;s a blazing platform with the rockets going everywhere. Pretty impressive, really, but there&#8217;s one problem: After the fiery crescendo, it dies quickly.
So, when you&#8217;re doing marketing, [...]]]></description>
		<wfw:commentRss>http://frankcomblog.com/2012/05/14/20000-bottle-rockets-is-this-your-marketing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>5 Tips for Making Video</title>
		<link>http://frankcomblog.com/2012/05/01/5-tips-for-making-video/</link>
		<comments>http://frankcomblog.com/2012/05/01/5-tips-for-making-video/#comments</comments>
		<pubDate>Tue, 01 May 2012 17:59:34 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2012/05/01/5-tips-for-making-video/</guid>
		<description><![CDATA[A good video is captivating; a bad one is repellant. If you take no other advice, do these five things:
1. Have good audio: Good means clear, crisp and not like your  on-camera talent is in a barrel or fifty feet away. If your camera can’t  use an external microphone, then be no more [...]]]></description>
		<wfw:commentRss>http://frankcomblog.com/2012/05/01/5-tips-for-making-video/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What DO You Want From Your Business?</title>
		<link>http://frankcomblog.com/2012/02/04/what-do-you-want-from-your-business/</link>
		<comments>http://frankcomblog.com/2012/02/04/what-do-you-want-from-your-business/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 20:55:50 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Frank Goad]]></category>

		<category><![CDATA[Frank Communications]]></category>

		<category><![CDATA[FrankyGee3]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[delight]]></category>

		<category><![CDATA[Branding]]></category>

		<category><![CDATA["The Frankifesto"]]></category>

		<category><![CDATA[Frank]]></category>

		<category><![CDATA[business plan]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[building business]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2012/02/04/what-do-you-want-from-your-business/</guid>
		<description><![CDATA[A friend of mine is the manager of a local retail establishment. He&#8217;s a very smart man with a distinguished if not unusual career. He&#8217;s amazed me at times with words of wisdom that make any thought process stop dead in its tracks and listen He&#8217;s also very frustrated because the owners don&#8217;t seem very [...]]]></description>
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		</item>
		<item>
		<title>Fact: Search Engine Optimization Isn&#8217;t Advertising</title>
		<link>http://frankcomblog.com/2012/02/04/fact-search-engine-optimization-isnt-advertising/</link>
		<comments>http://frankcomblog.com/2012/02/04/fact-search-engine-optimization-isnt-advertising/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 20:54:01 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[YouTube]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[FrankyGee3]]></category>

		<category><![CDATA[Frank Goad]]></category>

		<category><![CDATA[Frank]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[The Long Tail]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[Frank Communications]]></category>

		<category><![CDATA[building business]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2012/02/04/fact-search-engine-optimization-isnt-advertising/</guid>
		<description><![CDATA[I&#8217;ve been working with a client on an Internet advertising proposal. They sent me a note and said, &#8220;We have a new client that works on websites and seo&#8217;s (sic). I am sure you understand.&#8221; I do, but not sure they do and I wonder, do you? Let me explain it a bit so that [...]]]></description>
		<wfw:commentRss>http://frankcomblog.com/2012/02/04/fact-search-engine-optimization-isnt-advertising/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Do Video? Yes, You Can, Part II</title>
		<link>http://frankcomblog.com/2012/02/04/do-video-yes-you-can-part-ii/</link>
		<comments>http://frankcomblog.com/2012/02/04/do-video-yes-you-can-part-ii/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 20:12:56 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[YouTube]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Video Production]]></category>

		<category><![CDATA[FrankyGee3]]></category>

		<category><![CDATA[Frank Goad]]></category>

		<category><![CDATA[Frank]]></category>

		<category><![CDATA[Web development]]></category>

		<category><![CDATA[writing]]></category>

		<category><![CDATA[Frank Communications]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2012/02/04/do-video-yes-you-can-part-ii/</guid>
		<description><![CDATA[
The previous installment covered content, scripting, talent (who’s on  camera) and length. This time, it’s about one thing … well three things  in one, actually: Content – what is important in your script? Sounds  easy, but it’s far from it. Please read on.I’ve been in communications for over thirty years and, to [...]]]></description>
		<wfw:commentRss>http://frankcomblog.com/2012/02/04/do-video-yes-you-can-part-ii/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Blogging Secret</title>
		<link>http://frankcomblog.com/2012/02/03/a-blogging-secret/</link>
		<comments>http://frankcomblog.com/2012/02/03/a-blogging-secret/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:42:02 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[FrankyGee3]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[blogs]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[Frank Goad]]></category>

		<category><![CDATA[Frank Communications]]></category>

		<category><![CDATA[building business]]></category>

		<category><![CDATA[The Long Tail]]></category>

		<category><![CDATA[writing]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[Frank]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2012/02/03/a-blogging-secret/</guid>
		<description><![CDATA[
That title sounds oh, so very scintillating, doesn&#8217;t it? It comes under the heading of, &#8220;Made you look.&#8221; What is the secret? You don&#8217;t have to be Hemmingway or Ayn Rand to be a good blogger. Surprise!! The most unlikely folks have created popular blogs that have enhanced their career and expanded their world.
The secret [...]]]></description>
		<wfw:commentRss>http://frankcomblog.com/2012/02/03/a-blogging-secret/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Do Video? Yes, You Can, Part I</title>
		<link>http://frankcomblog.com/2012/02/01/video-yes-you-can/</link>
		<comments>http://frankcomblog.com/2012/02/01/video-yes-you-can/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 00:18:06 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[YouTube]]></category>

		<category><![CDATA[Video]]></category>

		<category><![CDATA[Sales]]></category>

		<category><![CDATA[Video Production]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Advertising]]></category>

		<category><![CDATA[Public relations]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[relationships]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2012/02/01/video-yes-you-can/</guid>
		<description><![CDATA[Video is about the most powerful tool on the web. YouTube has upgraded its looks and layout and has added more business-friendly features. Your YouTube or Vimeo channel can be your best marketing and advertising tool. In another post, I&#8217;ll talk about do-it-yourself video (cameras, mics, etc.), but today&#8217;s post (and a couple more in [...]]]></description>
		<wfw:commentRss>http://frankcomblog.com/2012/02/01/video-yes-you-can/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Bogus Internet Ad Sales - Don&#8217;t Be Fooled, Pt. 1</title>
		<link>http://frankcomblog.com/2011/12/15/bogus-internet-ad-sales-dont-be-fooled-pt-1/</link>
		<comments>http://frankcomblog.com/2011/12/15/bogus-internet-ad-sales-dont-be-fooled-pt-1/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 20:24:54 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Google]]></category>

		<category><![CDATA[fraud]]></category>

		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[Bing]]></category>

		<category><![CDATA[black hat]]></category>

		<category><![CDATA[Internet crime]]></category>

		<category><![CDATA[scams]]></category>

		<category><![CDATA[building business]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[cyber security]]></category>

		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2011/12/15/bogus-internet-ad-sales-dont-be-fooled-pt-1/</guid>
		<description><![CDATA[My answering machine let me know I got a call after I left last night (it&#8217;s very considerate like that). It was from &#8220;Ashley&#8221; who claims to be &#8220;&#8230; the data service provider in (my) area for Google, Yahoo and Bing &#8230; &#8221; and that she has &#8221; &#8230; industry openings in my area.&#8221; Of [...]]]></description>
		<wfw:commentRss>http://frankcomblog.com/2011/12/15/bogus-internet-ad-sales-dont-be-fooled-pt-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sometimes Customers Need to Get Lost</title>
		<link>http://frankcomblog.com/2011/11/02/sometimes-customers-need-to-get-lost/</link>
		<comments>http://frankcomblog.com/2011/11/02/sometimes-customers-need-to-get-lost/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 17:54:27 +0000</pubDate>
		<dc:creator>Frank Goad</dc:creator>
		
		<category><![CDATA[Frank Goad]]></category>

		<category><![CDATA[FrankyGee3]]></category>

		<category><![CDATA[Customers]]></category>

		<category><![CDATA[Frank Communications]]></category>

		<category><![CDATA[retail]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[business relationships]]></category>

		<category><![CDATA[building business]]></category>

		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://frankcomblog.com/2011/11/02/sometimes-customers-need-to-get-lost/</guid>
		<description><![CDATA[Dumping some customers is good for business. For instance, there&#8217;s a drafthouse movie theatre out west that routinely kicks out customers. Why? For talking or texting during the movies - strictly verboten during the shows and evidently well documented on the walls and during the pre-movie trailers. One customer got escorted out for texting for [...]]]></description>
		<wfw:commentRss>http://frankcomblog.com/2011/11/02/sometimes-customers-need-to-get-lost/feed/</wfw:commentRss>
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