Before we start, I’m not trying to pick on you, belittle you or make you feel bad. This is about what you can do to improve your image and increase sales, and really good writing is a huge help. I cover this topic fairly often because I see examples daily of how people shoot themselves in the foot in the self-deluded idea that they are great communicators. Bad writing drives people away very, very quickly; good copy grabs and holds them.

Okay, back to the title: Yes, it’s sarcastic, but it’s a legitimate question: Do you really think you can write? Is it something you love to do? Have you been published more than two or three times? Have you attended workshops or webinars to improve your writing? Do you write something with at least 300 or 400 words every day, or at least several times a week? If the answer isn’t yes to these questions, you really need to think about your skill level. Writing is like any other activity – it takes regular practice to be good.

One of the things I do for a living is write and I do it for people who either don’t like writing, or don’t like it enough to want to spend the time, or they make a lot more money doing what they do best and would rather pay me. Be assured, these are smart, successful people, so their wisdom is probably something to absorb.

My point here is that if your writing isn’t really well-crafted, folks aren’t going to read it. If no one has ever paid you to write for them, that’s a sure sign you haven’t been exposed to the things that make ad copy and articles hold people’s attention and motivate them to do what you want. Good writing makes the cash register ring; bad copy does not.

By all means, though, you should write and try to improve your writing. Just as famous actors take acting lessons throughout their career, the best writers have editors, coaches and critics, too. The more you know about writing the better you express yourself in everyday life.

So, keep writing, and get help for your business needs. Yes, I’d love to work with you but, whether or not it’s me, get help. It’s an investment that pays great dividends and sets you apart from your competition.