Here we go again.

28. April 2010 by Frank Goad.

“You have to start somewhere, so why not the beginning?” – Anonymous

For most folks, one blog would be enough. No, not me. This is my third (perhaps I’m a masochist?). This one is devoted to marketing, advertising (which I’ll call m/a for short) and visual communication. There are no shortage of the m/a blogs out there; there aren’t enough that deal with the tricky subject of visual communication.

Let’s say you have a beautiful website, but no click-throughs. Maybe it’s because your audience has a case of visual confusion. Their poor eyes are searching for a place to land on the page but get frustrated because nothing seems right. There are (so-called) laws of visual communication that, if violated, will run folks off like a rabid skunk. Law-abiding sites are more likely to be “sticky” and give eyeballs a good reason to hang around.

Besides the boring technical stuff, I promise to put some humor here. If you know me, you’ll know I can’t help but do that. In the end, my job is to make sure that when you visit, you leave with a bit of info that will help you make more money or live better or solve a problem or, if nothing else, feel justified in spending time here.

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